BN Freshmen poster frame

They also wanted to reach incoming college freshmen, who now have many options when choosing where to buy textbooks.  We created a white-board style animation, hosted on YouTube, and linked to each of their 800 college partners’ websites.  It received more than 100,000 views in the two weeks before school started, and positioned Barnes & Noble as a trusted resource for students.

They also wanted to reach incoming college freshmen, who now have many options when choosing where to buy textbooks.  We created a white-board style animation, hosted on YouTube, and linked to each of their 800 college partners’ websites.  It received more than 100,000 views in the two weeks before school started, and positioned Barnes & Noble as a trusted resource for students.

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